Consumerization of IT

Consumers today have more choice, more options, and more flexibility in the technology that they use every day from powerful mobile devices and computers to the social networks that they use to connect with each other. As that technology spills over into their professional lives, the line between the personal and the professional is blurring.

People want to use the same technology at work as they use at home. And although consumer technology offers some great potential benefits for the business, it also represents added risk in terms of security, privacy, and compliance. For IT, it’s about striking a balance between user expectations and enterprise requirements.

• Windows-based devices that people love
• With a diverse range of devices based on the Windows platform, you can meet your enterprise requirements while delivering an experience that your people will love.

• Security and management to support flexible work styles
• You can manage a proliferation of devices in your enterprise, Windows- and non-Windows-based alike, with a single pane of glass using on-premises management tools alongside cloud services.

• Best productivity experience
• With the best productivity experience on Windows and a best-in-class productivity experience on other devices, you can enable the kind of social and connected experiences that people expect from using consumer technology while delivering the security and privacy that you require in the enterprise.

• Unified application development
• Simplify and enrich your corporate developer’s experience within a familiar development environment and enable them to deliver great new unified applications across the PC, phone and browser.

A Better Experience for Users and IT

At Microsoft, the goal is to help you achieve the right balance. We’re delivering a range of Windows-based devices from smartphones to tablets to PCs that people love to use and that are ready for the enterprise. Having more devices means increased complexity, so our focus is on minimizing that complexity. For IT, an end-to-end security and management platform can simplify how you respond to the consumerization of IT, regardless of the devices that your users bring into work. For users whether they are working on a PC, from a tablet or phone, or through a browser having familiar tools can help them stay productive. And for your developers, it’s all about putting user-centric experiences at the heart of application development and enabling faster development across devices.